World of DTC Marketing

JULY 28, 2021

But where is pharma in this digital transaction? More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. Why has pharma become less important? Pharma needs to learn more from sites like Medscape, Sermo, and ePocrates.

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Physicians Doctors Side effects Pharma 313

World of DTC Marketing

JANUARY 15, 2021

HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. About the only thing I agree with is their assessment of sales reps. Do you want to know the biggest challenge facing pharma companies right now?

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World of DTC Marketing

FEBRUARY 16, 2021

SUMMARY: This month, McKinsey agreed to pay nearly $600m to settle claims that its advice had exacerbated the deadly US opioid crisis, yet pharma views McKinsey as business gurus. McKinsey is loaded with MBAs addicted to spreadsheets and PowerPoint presentations, so of course, they know about patients and pharma? What about patients?

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Pharma Ethics Sales Patients 154

World of DTC Marketing

MARCH 9, 2021

Pharma has an opportunity to engage customers and caregivers via email but they can’t send out product flyers. With email automation tools, you don’t have to miss another opportunity to generate leads, sales, and revenue again. The other challenge for pharma in an email marketing campaign is privacy.

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World of DTC Marketing

DECEMBER 17, 2021

The public has been told that pharma needs money to develop new drugs, but unfortunately, that’s a huge lie. PhRMA, the political lobbying arm for the pharma industry, has been spewing lies about a plan to have Medicare negotiate drug prices with big pharma. The post Pharma’s big lie is about greed.

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Pharma Pharmaceutical Sales Patients 209

World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Most HCPs also don’t want promotional pharma initiatives mixed with their social media.

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Media Physicians Pharma Marketing 294

World of DTC Marketing

MARCH 17, 2021

The rapid rollout of Covid-19 vaccines has made household names of Pfizer and AstraZeneca, and the whole industry is winning praise for co-operation” However, the bump in reputation will be short-lived because companies need to earn the public’s trust every day, and pharma is already damaging their perception with people.

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World of DTC Marketing

NOVEMBER 16, 2021

1ne : Physician expectations from pharma have shifted. They want pharma to “get to the point” and stop trying to “sell” so much. They expect and want more from HCPs and pharma companies. The other issue is that some specialties rely heavily on their relationship with the sales rep. Why Omnichannel?

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World of DTC Marketing

APRIL 23, 2021

Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients. I’m not much for pharma trade magazine awards. The politics of working with a major pharma company can be a difficult challenge. QUICK READ: The MedAd News Manny Awards were last night.

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Doctors Media Pharma Marketing 188

World of DTC Marketing

APRIL 22, 2021

In the CPG sector there is a new emphasis on omnichannel marketing, but, the FDA is still stuck in the past and won’t allow pharma to get more personal with prescription drug marketing. One thing that continually puzzles me is why pharma doesn’t ask though leaders to write content for websites or brochures.

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World of DTC Marketing

OCTOBER 13, 2021

Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. Pharma’s response has been, to say the least, disappointing. Pharma could lose $1 trillion in sales over a decade and still be the most profitable industry in the nation. There it was again.

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Pharma Side effects Marketing Sales 218

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. ” All over pharma DTC, people and agencies are coming to senior pharma managers with great, patient-driven ideas. To a lot of pharma marketing people, everything they do is about generating business.

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Pharma Management Prescription Patients 187

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. It can’t be promotional or sales information and should not be a long document. 100 percent of U.S.

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Physicians Doctors Marketing Sales 180

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. Pharma could do something about this by simply uniting to make it easier for patients who can’t afford their medications to get them free or at little cost. It would, of course, be non-profit, and employees would be paid collectively by the industry.

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Pharma Prescription Insurance Medical 180

World of DTC Marketing

JANUARY 7, 2021

MINUTE READ: Big pharma should take a good, hard look at small biotech companies and try to better understand how they succeed and are able to make strategic decisions faster without multi-levels of bureaucracy. Some within pharma has worked at so many jobs their resume reads like a list of pharma companies.

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Pharma Side effects Distribution Consulting 215

World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. There is a new breed of pharma CEO coming I believe. Bob Bradway of Amgen bagged a $20.1

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Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

APRIL 14, 2021

This comes at a time when industry fart sniffing publications like Fierce Pharma report “pharma continues to shine under the pandemic spotlight. Pharma earned a solid No. How do pharma industry supporters justify a system that denies affordable drugs to billions of people? The post And so pharma profiteers again.

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Pharma Prospecting Transportation Retail 191

Pharma Marketing Network

APRIL 21, 2021

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Darshan Kulkarni and Marc Banjak, General Counsel at Dova Pharmaceuticals, discuss sales compliance in the life sciences.

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World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. I still don’t understand why pharma websites don’t do rollovers that use pop-up boxes to define complex medical terms. 6ix : Are we really measuring engagement?

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Pharma Media Doctors Medical 180

World of DTC Marketing

JULY 2, 2021

Too many pharma CEOs are bad leaders because they fear failure, losing power, and focus too much on metrics not important to the rank and file. To date, I haven’t heard one pharma CEO speak up about the challenges the industry is facing (high drug prices, possible government negations with Medicare, lack of talent).

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Pharma Government Patients Manufacturing 181

Pharmaceutical Representative Training

JANUARY 11, 2021

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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Pharmaceutical Sales Pharma sales reps Pharma sales representatives Pharma sales representative 52

World of DTC Marketing

JANUARY 21, 2021

Online health seekers are a valuable opportunity for pharma to bridge the trust gap. The last two weeks I was asked to look at the website metrics for a pharma company’s top product sites. ” The answers don’t shock me anymore, which indicates that pharma sees their website as just a sales tool.

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Pharma Sales tools Medical Media 180

Pharma Marketing Network

APRIL 15, 2021

Download this infographic and learn which 6 digital tools are at the center of digitalization and how the will influence the future of Pharma marketing in 2021 and beyond. The post 6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC] appeared first on Pharma Marketing Network. Company Email *.

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Healthcare Healthcare Networking Prospecting 98

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. For any pharma organization sitting on the sidelines, “ waiting for the storm to pass ,” our message is clear. Or, at least they think they are.

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Sales pitches Pharma Healthcare Healthcare 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. care stakeholders, pharma companies are plotting their next move, or, at least they think they are.

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Sales pitches Pharma Physicians Pharmaceutical 91

World of DTC Marketing

JANUARY 25, 2021

. “77% of marketers measure ROI within the first month of their campaign, knowingly trying to “prove ROI in a shorter amount of time than their typical sales cycle., The “sales cycle” for prescription drugs has gotten more difficult to measure because of the pandemic.

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Pharma Marketing Prescription Engineering 187

Pharmaceutical Representative Training

JANUARY 11, 2021

Surprised that people are still interviewing for pharma sales positions in the midst of a global pandemic? There are still lots of pharmaceutical sales positions out there and if you’re reading this article, you probably know how competitive it is to get that next pharma sales dream job. I’m excited to be here.

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Pharmaceutical Sales Sales Pharmaceutical Pharma 52

Pharma Marketing Network

APRIL 28, 2021

With our growing audience of pharma and healthcare professionals, the Pharma Marketing Network (PMN) leverages its experience in helping drive registrations for top-rated events and conferences that attracts diverse populations at scale. Company Email *.

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Marketing Pharma Networking Prospecting 59

Axxelus

OCTOBER 20, 2021

In pharmaceutical and medical sales, goals ensure that sales reps know the expectations around their performance. Pharma and medical device sales rep goals that are aggressive (but still achievable) can help motivate reps to do their best while ensuring that the company can stay in the black.

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Medical sales reps Medical sales Sales Medical 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Are you a great sales person? You might want to consider becoming a pharmaceutical sales representative. Pharmaceutical sales is one of the most lucrative, stable and growing professions in the United States. So what are the 4 steps to becoming a pharma sales rep? Get certified. Maintain a strong GPA.

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Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Pharmaceutical Representative Training

FEBRUARY 4, 2021

While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and Medical Science Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times! How can an MSL and Sales rep work together, compliantly?

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Medical science Pharmaceutical Sales Medical Sales 52

Pharma Marketing Network

DECEMBER 17, 2021

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. HCP Engagement and Pharma Salesforces.

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Pharma Marketing Engineering Digital Media 105

CLD, Inc.

JULY 27, 2021

Searchable databases may work for other professions, but sales reps need knowledge at their fingertips. That’s why training for pharma sales reps always includes learning technical information.

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Pharma sales reps Training Sales Pharma 52

World of DTC Marketing

SEPTEMBER 7, 2021

Today’s pharma CEOs should prepare their organizations for the future, not wasting money with lobbying costs. Instead of sending out 2500 sales aids via Fed-Ex, that nobody will use and giving drug reps cars that are sitting idle, it’s time to rethink everything about how the drug industry competes.

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Government Prescription Healthcare Healthcare 209

Pharma Marketing Network

MARCH 23, 2021

The post Digital Tools at the Center of Healthcare Digitalization appeared first on Pharma Marketing Network. Get your complimentary copy of "The Publishing Industry: The Soar of Innovation During COVID-19 Fact Sheet". Company Email *.

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Healthcare Healthcare Networking Prospecting 72

Revosuite

DECEMBER 20, 2021

“As the accountability of a Medical Representative is to achieve monthly sales target whereas first-line managers accountability is to achieve the monthly product-wise target, monthly Medical representative (MR) wise target as well as Area total target.” The post How to maximize the ROI of pharma first-line managers? And given that.

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Management Pharma CRM Medical 52

Pharma Marketing Network

JANUARY 6, 2021

Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned how to adapt to these trends and are prepared to take on new opportunities in 2021. Source: What Matters Most: The Trends That Will Shape Pharma Marketing in 2021.

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