World of DTC Marketing

JUNE 23, 2021

In my career in healthcare marketing, I have done my best to understand the “science” behind certain health conditions along with how some medications can help. Not to mention the $56,000 annual price tag. When I didn’t understand something, I went to the medical people on the team to gain insights. government.

FDA 218

FDA Side effects Physicians Patients 218

Pharmaceutical Technology

NOVEMBER 9, 2022

In the EU however, two years later, the European Commission awarded a conditional marketing authorisation for Roctavian. The European Commission withdrew the marketing authorisation of Zynteglo, at the request of bluebird bio, in March 2022. million price tag. million ($1.5 million ($1.8 million at the time).

Safety 111

Safety Pharmaceutical Patients Medicine 111

Pharmaceutical Technology

MAY 2, 2023

There are more than 20 marketed ICIs with approvals across a very wide spectrum of solid tumour indications. Chimeric antigen receptor T-cell (CAR-T) therapies are the only genetically modified cell therapies to have received regulatory approval, and they are currently utilised in relapsed/refractory settings.

Physicians 52

Physicians Marketing Patients Manufacturing 52

pharmaphorum

JULY 25, 2022

.” GSK’s antibody-drug conjugate (ADC) Blenrep (belantamab mafodotin) was the first BCMA-targeting drug to reach the market in 2020, and has since been joined by Carvykti as well as Bristol-Myers Squibb and bluebird bio rival CAR-T therapy Abecma (idecabtagene vicleucel).

Medicine 52

Medicine FDA Recruitment Patients 52

Vodori

AUGUST 10, 2022

For example, if your regulatory team offers feedback on a marketing-focused element like an image or color choice, consider this as a suggestion. If feedback is provided outside your area of expertise, tag all appropriate departments for their input.

Marketing 52

Marketing Healthcare Healthcare 52

Contrarian Sales Techniques

JANUARY 23, 2024

The map leads you through regulatory landscapes, navigating intricate FDA and compliance guidelines. And of course, the art of the sale shines bright, with modules honing your communication skills, presentation techniques, and the delicate dance of ethical marketing. But let's be real. But not every soldier's tale is a fairy tale.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Ethics 52

Rep-Lite

MARCH 21, 2024

It’s important to note, however, that products that are subject to stringent regulatory requirements may require more extensive training and compliance efforts which can then also be reflected in their earning capacity. Company Size and Reputation The earnings of a typical medical sales representative often hinge on market presence.

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Medical sales Medical sales reps Medical Sales 52

Pharmaceutical Technology

MARCH 22, 2023

The pharmaceutical industry began using radio frequency identification (RFID) tags in the early 2000s. Pfizer was the first to use the tech, adding RFID tags to track a Viagra (sildenafil) shipment circa 2006. Twenty years ago, the cost of implementing RFID tags and the ecosystem (software) was much more expensive than today.

Food and Drug Administration 105

Food and Drug Administration Electronics Pharma FDA 105

PM360

OCTOBER 28, 2022

Pharma marketers have to deal with a lot of headache-inducing complexities and restrictions that don’t impede their counterparts in less regulated industries. First, as every pharma marketer knows, Medical Legal Regulatory (MLR) review and approval is a legal layer of consumer protection, confidence, and clarity.

Marketing 98

Marketing Pharma Consulting Management 98

pharmaphorum

NOVEMBER 16, 2022

Only a few years later, bluebird bio’s gene therapy, Zynteglo (betibeglogene autotemcel), was approved in the European market for the treatment of the rare blood disorder, beta thalassaemia. However, with a price tag of €1.58 How to navigate the new climate. At more than $2.1

Medicine 125

Medicine Marketing Healthcare Healthcare 125

Pharmaceutical Technology

JUNE 21, 2023

The high price tag may be hard to defend , but with lifetime treatment costs for haemophilia B reaching as high as $23m for some, the single-dose treatment could prove far more cost-effective. Despite the limited market, the price tags of haemophilia make it potentially lucrative. Haemophilia B is a rare condition.

Patients 98

Patients Food and Drug Administration Engineering Sales 98

Contrarian Sales Techniques

DECEMBER 4, 2023

These bags are typically designed with various compartments and pockets, each meticulously crafted to hold and protect drug samples, brochures, and other marketing materials. Personalize with Name Tags or Initials: A Personal Touch Adding a name tag or your initials can give your sample bag a personal touch.

Sales 52

Sales Pharmaceutical Sales Pharma Ethics 52

pharmaphorum

SEPTEMBER 30, 2022

Component management is fairly new to the regulatory market, with pharmaceutical firms moving from traditional document management systems to more dynamic component content management systems. As a result, filings and other forms can be completed more quickly and accurately, leading to enhanced quality and regulatory compliance.

Management 52

Management Pharmaceutical Marketing Electronics 52

Cadensee

JANUARY 1, 2022

20:27 Obviously the US market is very interesting, why aren’t you creating a product for the German market? How would that be different from a young entrepreneur kind of doing this as his first job versus someone who had more experience in the market? 15:03 Let's talk about Alike Health, what does Alike do? Dedi Gilad: Sure.

Marketing 52

Marketing Physicians Medical Healthcare 52

Pharmaceutical Technology

NOVEMBER 30, 2022

According to GlobalData, as of November 28, there were 316 generic and novel drugs marketed to treat obesity. The company’s weight loss drug Saxenda (liraglutide) won an approval for chronic weight management in December 2014, and Wegovy (semaglude) got the same tag in 2021. million in Q3. compared to a 5.1%

Medical 105

Medical Manufacturing Insurance Side effects 105

Pharmaceutical Technology

NOVEMBER 30, 2022

According to GlobalData, as of November 28, there were 316 generic and novel drugs marketed to treat obesity. The company’s weight loss drug Saxenda (liraglutide) won an approval for chronic weight management in December 2014, and Wegovy (semaglude) got the same tag in 2021. million in Q3. compared to a 5.1%

Medical 98

Medical Manufacturing Insurance Side effects 98