Remove tag patient-communities
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What is Biogen and can they repair their reputation?

World of DTC Marketing

This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. Biogen is in trouble.

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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

AI is also making waves in how to find and target patient communities as healthcare privacy legislation continues to expand in the United States. Dstillery, a custom audience solution, predicts impression opportunities through AI modeling that identifies patient patterns without using any cookie-based identification.

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Bacteria Tag Team Tumors with T Cells

Medgadget

Creating such bacterial/T cell tag teams could expand the variety of cancers that can be treated using T cell therapy and also enhance the tumor cell killing effects of T cells. CAR T cells are white blood cells that have been primed to attack cancer cells. .”

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Why Your Healthcare Website Needs to be Accessible

LEVO Health

If your website is user-friendly and accessible, you’re more likely to engage potential patients, leading to increased conversions and ROI. This may result in lost business, as potential patients may not be able to find the information they need or navigate your site easily. Legal Ramifications of an Inaccessible Website.

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[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

Healthcare Success

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates.

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Orphan drugs and where to launch them: The keys to Europe’s forgotten territories

Pharmaceutical Technology

Historically, the pharmaceutical industry has failed to meet the needs of this patient population. Most famously, the US passed its Orphan Drug Act in 1983, providing innovators with financial motivation to develop orphan drugs and meet the needs of these forgotten patients. Efforts have been made to change this.

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How to Transition From Nursing to Medical Sales

MedReps

One involves helping patients, while the other requires you to meet sales quotas. Find out if your local community college has classes on sales, business and marketing. You might even find someone who will let you tag along on one of their sales calls, so you can witness it firsthand. They more than likely will.