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Getting Started With Google Analytics 4 for Healthcare Brands

Healthcare Success

According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites worldwide. It was primarily developed to replace and improve the privacy controls of the current Google analytics platform, Universal analytics (UA).

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Beyond the Battle Card: Training Your Reps to Go Up Against a New Competitor

Quantified

If you don’t have a competitive analysis team on hand, here are some quick tips for keeping tabs on your top competitors: Set up Google alerts: Remove some of the manual time suck, and tag long-time competitors and new ones you’ve heard customers mention. It’s time to go beyond the battle card. What’s wrong with the battle card?

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Ep. 008 – Vlad Mkrtumyan Podcast Transcript

Pharma Marketing Network

Don ( PMN): Hello everyone thanks for joining us at the Pharma marketing podcast. I’m your host Don Langsdorf our guest today is Vlad Mkrtumyan. He’s a serial entrepreneur, a search engine marketing evangelist and a passionate networker. Vlad (LI): Great that you want to kick it off.

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How to Become a Medical Sales Rep & Build a Successful Career As One

Map My Customers

Surgical Equipment Sales - This type of rep will be selling specialized surgery equipment that often comes with a high price tag. According to a study by MedReps , the leading industry website for medical sales professionals, the average yearly total compensation in 2021 for medical sales reps was $172.5k. What Does a Medical Sales Rep Do?

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Unconventional Approaches Pharma Is Taking to Engage Patients

PM360

Documentaries, children’s books, Marvel comics, and interactive zines. All of these are examples of how companies are taking a little more unconventional approach to patient engagement. The notion of radical empathy is something that has guided us when engaging patients,” says Ryan Mason, Chief Marketing and Creative Officer, Fishawack Health. “We

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

Have your products, services, or target audience evolved to the point where they no longer align with your brand? Has your health brand become lost in a sea of sameness? Do your marketing assets feel stale and out of touch with your audience? Did your business neglect to establish proper healthcare branding from the beginning?

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62 High-Impact Sales Enablement Tools for 2023 (By Category)

Spotio

In this post, we’ll talk about what sales enablement is and why it’s important, then we’ll share our list of the 62 best sales enablement tools available in 2023. What Is Sales Enablement? Sales enablement is a support function. It also means coaching reps on best practices and equipping them with the tools they need to be efficient.

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