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BD partners with Biocorp on connected self-injection devices

pharmaphorum

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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J&J gets first approval for multiple myeloma bispecific Tecvayli

pharmaphorum

The double-headed antibody binds to CD3 on T cells and redirects them to BCMA-expressing myeloma cells, with the aim of stimulating an immune attack on the tumour, which remains incurable despite a slew of new therapies reaching the market in recent years.

FDA 95
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Cannabinoids receptors: popular preclinical target but banned in 137 countries

Pharmaceutical Technology

Cannabinoid receptors fall into two categories: CB1 and CB2 receptors. Collectively, cannabinoid receptors (CB1 and CB2) are currently the most popular targets in preclinical stage of development, with 391 drugs tagged in total. This is closely followed by CB2 receptors in second place.

Medical 98
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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

With the emergence of new AI analytic tools, marketers are provided with key audience insights to better understand the consumer opinion behind the message that is shared. Another capability made possible by fine-tuning is the enhancement of content tagging. Content tagging has always been a labor-intensive task.

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A broad range of unmet needs remains in the immuno-oncology space

Pharmaceutical Technology

The unmet needs can be grouped into the broad categories of efficacy-related needs, cost-related needs, toxicity-related needs, personalised care-related needs, and “other” needs. Combining data from all markets, efficacy-related needs were identified as the most important unmet needs category.

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Patent wars: what’s behind Amgen’s possible win over Sanofi at the US Supreme Court

Pharmaceutical Technology

Both drugs come with a high price tag. In its past statements shared with other outlets, Amgen stated that patents need to give researchers wide protection to incentivise new inventions. Enablement as the crux of the case Amgen could win at the Supreme Court, says Shahrokh Falati, professor of law at the New York Law School.

Pharma 104
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More Than Mugs and Pens: Gifts From Salespeople That Actually Wow

Contrarian Sales Techniques

These are the moments when a simple "Happy Holidays" transforms into a mini-epiphany, revealing a whole new world of passion and possibility thanks to the unexpected generosity of a salesperson. Gift Giving Gurus: Unlocking the Power of Categories The clock is ticking, the carols are blaring, and your gift list?