World of DTC Marketing

FEBRUARY 19, 2021

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Japan recorded the highest programmatic ad fraud rates at that time. Brands don’t often have power over where their programmatic ads are appearing online, due to third-party vendors. How much is enough?

Pharma 180

Pharma Media Leads Marketing 180

European Pharmaceutical Review

DECEMBER 9, 2022

Kaneka Corporation (Japan). Tag Copenhagen A/S (Denmark). CSBIO (US). Danaher Corporation (US). Eton Bioscience, Inc. (US). Eurofins Scientific (Germany). Ionis Pharmaceuticals, Inc. (US). LGC Limited (UK). Thermo Fisher Scientific, Inc. (US). Twist Bioscience Corporation (US). Maravai Life Sciences (US). Merck KGaA (Germany).

Marketing 84

Marketing Pharmaceutical 84

Pharmaceutical Technology

DECEMBER 5, 2022

Collectively, cannabinoid receptors (CB1 and CB2) are currently the most popular targets in preclinical stage of development, with 391 drugs tagged in total. This is closely followed by CB2 receptors in second place. This is followed by epilepsy at 8% of the pipeline and multiple sclerosis at 7% of the pipeline.

Medical 98

Medical Specialization Marketing Leads 98

Pharmaceutical Technology

MAY 2, 2023

High-prescribing physicians surveyed by GlobalData across eight major markets (8MM: US, France, Germany, Italy, Spain, UK, Japan, and China) identified a broad range of unmet needs in the IO space (see Figure 1). Despite the significant advances that have been made in the IO field, a huge level of unmet need remains.

Physicians 52

Physicians Marketing Patients Manufacturing 52

Cadensee

JANUARY 1, 2022

It's already tagged by clinicians with the diagnosis, so you have to do the machine learning and the engineering side. And starting now in Japan, and other areas in the Far East. Most of the AI companies that you know are doing imaging AI and basically buying data, digital data from hospitals. TytoCare also creates the data.

Marketing 52

Marketing Physicians Medical Healthcare 52

Pharmaceutical Technology

MARCH 17, 2023

In some cases, she said, “[drug] innovation would have been otherwise hindered by their price tag alone”. Watt explained that for newer, first-in-class drugs these types of agreements can also give healthcare systems safety in their decisions to approve certain drugs. Click here to watch this webinar and access the presentation.

Marketing 102

Marketing Pharma Pharmaceutical Healthcare 102

Pharmaceutical Technology

NOVEMBER 30, 2022

The company’s weight loss drug Saxenda (liraglutide) won an approval for chronic weight management in December 2014, and Wegovy (semaglude) got the same tag in 2021. Novo Nordisk is another company leading the charge in this field. In a Phase II study, CagriSema achieved a numerically higher body weight reduction of 15.6% compared to a 5.1%

Medical 105

Medical Manufacturing Insurance Side effects 105