World of DTC Marketing

FEBRUARY 19, 2021

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Again and again, I have seen robust fraud and online ads being placed on sites that pharma would normally block in their system. Japan recorded the highest programmatic ad fraud rates at that time.

Pharma 180

Pharma Media Leads Marketing 180

European Pharmaceutical Review

MAY 22, 2023

Prioritising for a data-driven 2023 An example shared in the paper were paperless mechanisms using blockchain provide an unchangeable and decentralised system for preventing fraud. Blockchain offers the possibility of non-modifiable data uploading with traceability and low-cost data storage.

Distribution 97

Distribution Transportation Pharmaceutical Networking 97

PM360

APRIL 7, 2023

This option grows more critical as new therapies become available with price tags as high as $3.5 Ideally, the program should help to ensure full transparency of transactions that guard against fraud, provide complete oversight of copay fund usage, and assure that funds are safe and secure. million for the new hemophilia gene therapy.

Manufacturing 52

Manufacturing Marketing Patients Safety 52

Pharma Marketing Network

JUNE 8, 2020

I mean, you know, there has obviously been a lot of breakthrough biologics and different therapeutics like around cancers and things like that, that have high price tags because maybe they don’t have as big a market as you know, something’s wrong, you know blood pressure medication. So yeah, there is plenty to talk about there.

Healthcare 40

Healthcare Healthcare Marketing Pharma 40