tag evidence 
PM360
APRIL 22, 2024
Driving an Integrated Evidence Strategy Evidence-based decision-making and differentiation are of paramount importance for HCPs who are flooded with therapy options or are circumspect to adopt a new therapy. An honest understanding of Medical Affairs situations and needs will be essential to ensure data-driven decision-making.
World of DTC Marketing
JUNE 23, 2021
Not to mention the $56,000 annual price tag. While it’s not clear that Aduhelm actually slows down Alzheimer’s, there was “convincing evidence” that it had a “robust” effect on amyloid plaques. Aduhelm joins a group of drugs that potentially leave patients worse off and much poorer for it.
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pharmaphorum
NOVEMBER 24, 2022
Yesterday, the drugmaker added to the evidence behind Spravato – an intranasal formulation of esketamine – with the release of top-line data from a head-to-head study with a long-acting formulation of the antipsychotic quetiapine, which is also used to treat TRD.
Pharmaceutical Technology
NOVEMBER 9, 2022
On November 2, the Institute for Clinical and Economic Review (ICER) released its updated evidence aimed at measuring the clinical effectiveness and cost of the two haemophilia gene therapies. million price tag. The post Can gene therapies for haemophilia defend their high price tags? million ($1.8 million at the time).
Pharmaceutical Technology
APRIL 13, 2023
Two gene therapies up for approval this year for sickle cell disease could be cost effective in some cases at a $2 million price point, based on a draft evidence report published by the Institute for Clinical and Economic Review (ICER). Still, comparing the two therapies remains difficult, with ICER rating the evidence as insufficient.
Healthcare Success
AUGUST 14, 2023
This process can apply to everything from building a better, clean site architecture to updating web pages with optimized title tags, meta description tags, headings, and body content that reflects what people are searching for. As with all aspects of SEO, content shouldn’t be “optimized” just for the search engine algorithms.
Pharmaceutical Technology
JULY 14, 2022
Due to the high price tags associated with these speciality medicines, innovators have naturally favoured big markets with high GDP such as the US and EU-5 (Germany, France, Spain, Italy, and the UK). The challenge of providing adequate access to the peripheral EU markets is quite evident. Go-to-market strategies.
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