Remove tag commercial-strategy
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Pioneering the Path Pre- and Post-Launch Strategies

PM360

Understanding the “why” before the “how” as Med Affairs charts the course for pre- and post-launch strategies. From defining the target product profile to shaping clinical endpoints and devising asset strategies to crafting scientific narratives, the value of Medical Affairs permeates every aspect of product development.

Medical 52
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How to Optimize Content for SEO to Rank Higher

Healthcare Success

This process can apply to everything from building a better, clean site architecture to updating web pages with optimized title tags, meta description tags, headings, and body content that reflects what people are searching for. Optimize your internal linking strategy and use in-text links to point toward related content.

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Novel nanofiltration method for microbial biosurfactant downstream processing

European Pharmaceutical Review

Inefficient and costly downstream processing strategies are, according to some authors, the main driver of manufacturing /production costs for emerging bioproducts, the paper noted. Methods of the microbial biosurfactant study The first stage of the downstream method combined TAG selective removal from glycolipids.

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Orphan drugs and where to launch them: The keys to Europe’s forgotten territories

Pharmaceutical Technology

The commercial investment required to research and develop an innovative drug, prove its safety and efficacy, and bring it to market is staggering. Go-to-market strategies. Each country in Europe carries unique complexities, which makes it difficult for companies to deploy turnkey commercial strategies on a pan-European level.

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After a slow start for expensive CAR-T therapies, drug developers revisit oral therapies for blood cancer

pharmaphorum

price tag of $475,000 when it was first launched in 2017 – and it becomes apparent that these may not be desirable treatment options for every patient and in every setting. Add to this the considerable cost of these medications – the first approved CAR-T, Novartis’ Kymriah (tisagenlecleucel), had a U.S.

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Mastering the Art of Presentation: Choosing the Perfect Sample Bag for Pharma Sales Success

Contrarian Sales Techniques

The key is to do this tastefully; your bag should look professional and not overly commercial. Personalize with Name Tags or Initials: A Personal Touch Adding a name tag or your initials can give your sample bag a personal touch. This approach not only boosts brand visibility but also enhances the bag's professional appearance.

Sales 52
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Don’t Wait—Uncover the Clinical Endpoints that Will Matter to Payers and HCPs

PM360

It’s never too early in the research and development (R&D) process to identify and measure a product’s projected clinical outcomes in order to meet the needs and expectations of payers and healthcare professionals (HCPs) who are the final arbiters of a product’s commercial success. million for the new hemophilia gene therapy.