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New playbook: virtual patient engagement

Impetus Digital

We also provide step-by-step solutions and multiple comprehensive examples of how virtual tools can be leveraged to seamlessly engage diverse patients and patient advocates across the product lifecycle. Authentic patient engagement and insight-gathering are becoming must-haves in Pharma. You can access the playbook here !

Patients 109
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How oncology brand teams can leverage the Impetus InSite Platform® (as told by AI)

Impetus Digital

Have you ever wondered what artificial intelligence would say about the Impetus InSite Platform®? Benefits of using the Impetus InSite Platform ® Oncology brand teams can reap significant benefits from using the Impetus InSite Platform®. Here is what it said!

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In-person, hybrid, or digital? State of Pharma meetings and events in 2024

Impetus Digital

In this article, we’re diving into the state of pharmaceutical meetings and events in 2024 and–once and for all–put this idea to rest. Yet, some people are holding onto the idea of in-person meetings being superior. For teams adamant about meeting in person in 2024, the hybrid approach is ideal.

Pharma 101
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Navigating the rapidly changing oncology treatment landscape: how digital tools can help

Impetus Digital

There are currently more than 2,000 oncology products under development. A version of this article was previously published in the Journal of mHealth. The field of oncology is rapidly growing and evolving. In fact, for the past five years, the number of treated patients with cancer has seen an average annual increase of 5% globally (1).

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Impetus Digital’s Virtual Learning Programs named PM360’s Most Innovative Services of 2022

Impetus Digital

Unlike other discussion boards on the market, this solution is designed to function both as a stand-alone program and as an extension to other learning programs conducted on the Impetus InSite Platform® , allowing deeper discussions and follow-up to unanswered questions in a safe, centralized online space.

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CRISPR in cancer and other diseases

Impetus Digital

For example, it can delete or replace cancer-causing genes and induce the production of antibodies advantageous to the disease. The potential applications of CRISPR in cancer and other diseases are vast, with the promise of providing both diagnostic and therapeutic solutions to some of the more insidious medical conditions.

Leads 52
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Partnering with Patients and Caregivers in Clinical Research

Impetus Digital

A version of this article was previously published in the Journal of mHealth. One definition of patient-centricity is “Putting the patient first in an open and sustained engagement of the patient to respectfully and compassionately achieve the best experience and outcome for that person and their family” ( Yeoman et al. However, as Sheridan et al.