World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. Prescription drug marketers are jumping through hoops to convince management that drug advertising is necessary but data is fading.

Prescription 181

Prescription Marketing Doctors Physicians 181

World of DTC Marketing

JANUARY 21, 2021

” The answers don’t shock me anymore, which indicates that pharma sees their website as just a sales tool. When I speak to a client about an analysis of their website, the first question I ask after the analysis, is “how much time and money did you spend in developing the site?”

Pharma 180

Pharma Sales tools Medical Media 180

Quantified

APRIL 18, 2022

Why is success in pharma sales so hard? Challenge 1: Limited set of marketing and sales tools. Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Let’s start at the highest level and work down from there.

Sales 52

Sales Pharma Pharma sales reps Medicine 52