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Prescription drug marketing misconceptions

World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. What about marketing to doctors?

Prescription 181
Prescription Marketing Doctors Physicians 181
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The Challenge of Growing Pharma Sales

Quantified

APRIL 18, 2022

Why is success in pharma sales so hard? Challenge 1: Limited set of marketing and sales tools. Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Let’s start at the highest level and work down from there.

Sales 52
Sales Pharma Pharma sales reps Medicine 52
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