World of DTC Marketing
APRIL 14, 2021
Bulgarian Prime Minister Bokyo Borissov this morning said the US pharmaceutical giant has increased the cost of future orders sold to the EU from €12 per dose to €19.50. Best of all are patients in the US, where prices are highest, and with chronic conditions requiring repeat prescriptions.
Contrarian Sales Techniques
FEBRUARY 29, 2024
Are your interest piqued by the words ‘pharmaceutical sales’? Let’s look at the exciting possibilities, essential skills, and valuable resources that can prepare you for success with the entry-level pharmaceutical sales. Internships: While less common than seeking full-time jobs, this could still be a possible intent.
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Pharma Marketing Network
MAY 3, 2023
The pharmaceutical industry is a major contributor to the global economy, generating billions of dollars in revenue every year by developing and selling life-saving drugs. In particular, there are concerns that the pharmaceutical industry may be blocking treatments in order to increase profits, potentially putting millions of lives at risk.
Pharmaceutical Technology
JULY 23, 2008
The world’s biggest pharmaceutical company Pfizer announced in June 2008 that it would be putting its “full scope and scale” behind a push into the cancer market. “And there’s a tremendous opportunity to meet their needs.” So what’s driving the growth?
World of DTC Marketing
AUGUST 16, 2021
SUMMARY: President Biden wants to lower prescription drug costs. Even though prescription drug costs are only $.11 The Pharmaceutical Research and Manufacturers of America raised nearly $527 million last year and spent roughly $506 million, new tax returns obtained by OpenSecrets reveal.
World of DTC Marketing
NOVEMBER 3, 2021
12 of the 16 most profitable companies in Q2 were pharmaceutical firms. Recent TV ads — paid for by PhRMA, the Pharmaceutical Research and Manufacturers of America trade association — raise a familiar claim in debates about changing Medicare: rationing. “In This theme should sound familiar.
World of DTC Marketing
JANUARY 27, 2022
According to the federal Centers for Medicaid and Medicare Services, our federal government spent $298 billion on prescription drugs at that time. March-in rights under Bayh-Dole have never been invoked, no doubt because the Pharmaceutical Research and Manufacturers of America, or PhRMA, has made clear that it would litigate.
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