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How to Boost Pharma Sales AI Training with AI Insights

Quantified

With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Unlike human-administered role-play certification exams, AI can avoid bringing subjectivity into the scoring.

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Reaching HCPs online

World of DTC Marketing

The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. Changes are coming to healthcare, and pharma needs better ways to reach and measure physicians.

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