Pharmaceutical Representative Training

JANUARY 11, 2021

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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World of DTC Marketing

JANUARY 18, 2021

America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital. no pharmaceutical reps). no pharmaceutical reps).

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Pharmaceutical Representative Training

FEBRUARY 4, 2021

While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and Medical Science Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times! And how are they different, you may ask?

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Quantified

MAY 2, 2024

Pharmaceutical sales opportunities are notoriously high stakes. With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight.

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Rep-Lite

DECEMBER 7, 2023

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Sales experience is highly valued.

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Veeva

AUGUST 22, 2021

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face?

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. As a result, pharmaceutical representatives’ access to physicians has been declining even prior to the COVID-19 pandemic. Pharma Sales Reps are Struggling – Here’s Why.”

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