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Medical affairs in a digital-first world: Benefits and challenges

Pharmaceutical Technology

But educating the world of physicians about these new medicines and collaborating with healthcare professionals on trials and other important initiatives is critical to their commercial success. These webinar and group meeting systems are an evolving sector. With this comes new hope for previously underserved patient populations.

Medical 52
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The (inevitable) digital transformation of Medical Affairs

Impetus Digital

Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. This offers new opportunities to engage with stakeholders beyond just physicians. Digital Transformation in Medical Affairs Sparked by the Pandemic Likewise, Furtner et al.

Medical 52
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Five Ways Asia Pacific Life Science Industry Leaders Are Enhancing Customer Experience

Veeva

This engagement is continuing to remain high, with evolving requirements and preferences of healthcare practitioners (HCPs) in the ways they engage with pharma reps and medical science liaisons (MSLs) through virtual communications.

Pharma 52
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8 Tactics to Increase HCP Engagement in 2024

PM360

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. Surveys have revealed a preference for webinars, digital forums, and panel discussions.

Media 122