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Stakeholder Mapping for Pharmaceutical Products

Celeritas

Stakeholder Mapping involves identifying professionals in the target therapeutic field who would utilize or influence the utilization of the pharmaceutical product. Contacting stakeholders can be key to knowing where they stand upon the release of the pharmaceutical product. Why is Stakeholder Mapping important?

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Medical affairs in a digital-first world: Benefits and challenges

Pharmaceutical Technology

Acting as a go-between for pharma and physicians, medical science liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). Suddenly more exchange is happening on social networking sites like LinkedIn and Twitter too.”.

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Medical Sales Representative Job Description

Contrarian Sales Techniques

They also need to know and ensure that the people who work for the medical companies are heard in their communities. They are responsible for creating demand for existing pharmaceutical products and bringing new products to the market to ensure availability for suppliers.