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Stakeholder Mapping for Pharmaceutical Products

Celeritas

Stakeholder Mapping involves identifying professionals in the target therapeutic field who would utilize or influence the utilization of the pharmaceutical product. Contacting stakeholders can be key to knowing where they stand upon the release of the pharmaceutical product. Why is Stakeholder Mapping important?

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The Role of Medical Science Liaisons in The Pharmaceutical Industry

Contrarian Sales Techniques

Are you ready to explore the fascinating world of Medical Science Liaisons (MSLs) in the pharmaceutical industry ? The role of MSLs has been growing in popularity over the past years, attracting many pharmaceutical sales reps.

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Can Medical Science Liaisons Improve Pharma Sales Effectiveness?

Revosuite

The sales and marketing landscape for pharmaceuticals has been changing for some time thanks to the wealth of information now available online for doctors to access at their leisure – but face to face information and education is still as important as ever when exploring new pharmaceutical products.

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Medical affairs in a digital-first world: Benefits and challenges

Pharmaceutical Technology

Acting as a go-between for pharma and physicians, medical science liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). Traditionally, these detailed scientific discussions took place in person.

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Medical Sales Representative Job Description

Contrarian Sales Techniques

They also need to know and ensure that the people who work for the medical companies are heard in their communities. They are responsible for creating demand for existing pharmaceutical products and bringing new products to the market to ensure availability for suppliers.