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Medical affairs in a digital-first world: Benefits and challenges

Pharmaceutical Technology

Acting as a go-between for pharma and physicians, medical science liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). Online collaboration platforms are used to facilitate advisory board meetings where data can be presented to doctors.

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Medical Sales Representative Job Description

Contrarian Sales Techniques

They also need to know and ensure that the people who work for the medical companies are heard in their communities. They are responsible for creating demand for existing pharmaceutical products and bringing new products to the market to ensure availability for suppliers. They are medical agents (i.e.,