PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients. Fun and Educational Medical Content.

Education 52

Education Media Medical Physicians 52

Eversana Intouch

JANUARY 11, 2022

Medical science liaisons and medical affairs personnel are becoming increasingly important customer-facing components of the team, as sales rep access continues to be limited. We’re seeing brands increase budgets for Medical Affairs,” says Stewart Young, SVP, Strategic Planning, Intouch Proto.

Marketing 52

Marketing Pharma Medical science Media 52

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.

Media 122

Media Physicians Pharma reps Pharma Rep 122

World of DTC Marketing

AUGUST 1, 2021

SUMMARY: It’s almost impossible for the average person to get accurate and reliable information from the media. We need to follow the science. The best way to get accurate health information may be to follow noted physicians on social media. Even vaccine booster shots are being debated by HCPs and Pfizer.

FDA 290

FDA Media Physicians Medical science 290