Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 3 Sales reps’ meetings with physicians also shifted from 64% in-person prior to the COVID-19 pandemic to 65% virtual during the pandemic. THE CHALLENGE. THE SOLUTION.
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