article thumbnail

Time to rethink the objective of DTC marketing

World of DTC Marketing

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. 5ive: PAID ONLINE MEDIA – If time and money are applied to paid media, it can be effective, but repurposing offline ads online is another huge waste of money. Pharma websites need to evolve.

Marketing 155
article thumbnail

Surviving Cancer And Making An Impact To Cancer Patients’ Lives With Rob Ciaramitaro

Evolve Your Success

In this special episode for World Cancer Day, he joins Samuel Adeyinka in looking back how being diagnosed and surviving cancer made him realize the purposeful things he can do through medical sales. . I was fortunate enough to come across an opportunity for a summer internship with a company called the Campus Special. They’re cool.

article thumbnail

Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

So he was a real diabetic who would have to use the drug before race, he would have a special helmet that had orange juice in it incase while driving, and he was all logoed everything, you know, his car, his uniform, and everything. But you’d have to have one click to the side effects. I don’t know if he still is.

Media 52