World of DTC Marketing

JANUARY 20, 2022

Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. However, many brands are unaware of the waste inherently included in paid media. The post The biggest waste of digital media spending in pharma. ” Who is searching for health information online?

Digital Media 232

Digital Media Media Pharma Doctors 232

World of DTC Marketing

DECEMBER 2, 2021

.” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What I’m seeing is an increase in the use of social media for online health-seeking.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

PM360

JULY 13, 2023

Healthline Media Rx Savings Program Healthline Media Elisabeth Paredes, VP of Sales eparedes@heathline.com High drug prices routinely turn consumers away at the point of purchase. Healthline Media Consumer Drug Information Pages Visitor survey. Healthline Media Rx Medication Discount Service survey. 1 References: 1.

Education 89

Education Medical Media Patients 89

Rep-Lite

MARCH 14, 2024

Specialized Certifications Specialized certifications can demonstrate a medical sales representative’s expertise and commitment to the industry. Even the knowledge of healthcare economics helps communicate the value proposition of their products in the context of cost-effectiveness and improved patient outcomes.

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

PM360

JUNE 11, 2022

To help pharma to form better working relationships with patients, we asked patients who have experience working with the industry, pharma marketers who have partnered with patients, and agencies and other companies who specialize in patient engagement to tell us: What do you look for in a partnership with a pharma company/patient?

Patients 59

Patients Pharma Education Media 59

Evolve Your Success

FEBRUARY 13, 2024

In this special episode for World Cancer Day, he joins Samuel Adeyinka in looking back how being diagnosed and surviving cancer made him realize the purposeful things he can do through medical sales. . I was fortunate enough to come across an opportunity for a summer internship with a company called the Campus Special. They’re cool.

Patients 64

Patients Sales Medical sales Doctors 64

Pharma Marketing Network

JUNE 11, 2020

There was in those days, social media was sort of a little bit of an outcast, in terms of the major conferences didn’t focus on it too much. So, a bunch of us who were really into social media said, “Look, we’re going to have an unconference”, you know, sort of Like, yeah, a satellite conference. So you kind of stood out.

Media 52

Media Pharma Ethics Consulting 52