PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What is a pharmaceutical sales representative?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Pharma sales representatives Pharma sales representative 52

Impetus Digital

NOVEMBER 23, 2023

In these online programs, a handful of carefully selected KOLs attending the congress are asked to summarize abstracts that will be of special interest to other healthcare providers from their country/region or specialty. Some physicians still prefer to communicate via emails.

Education 52

Education Healthcare Provider Physicians Pharma 52

PM360

NOVEMBER 21, 2022

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder. Linda Ruschau.

Marketing 52

Marketing Physicians Doctors Patients 52