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Specialty Treatments Require a New Approach to Affordability

PM360

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022. 10 Further, 2.9

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Everything You Need to Know About Medical Sales Jobs

Rep-Lite

These jobs in medical sales play a role in ensuring that healthcare providers have access to the latest and most effective solutions. This requires the sales representative to stay up-to-date with the latest advancements in healthcare products and technologies. Some companies may also offer car allowances or company vehicles.

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Exploring the Earnings Landscape of Medical Sales Representatives

Rep-Lite

Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. They act as a bridge between their company and healthcare providers, educating them on the benefits of their products and persuading them to adopt them in their practice.

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As Apple Rolls Out Medication Tracking to all iPhones, Pharma Must Embrace Connectivity

pharmaphorum

You wave your iPhone over a digital kiosk, instantly uploading your current medical record and insurance information. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. The doctor will see you now.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

To help pharma to form better working relationships with patients, we asked patients who have experience working with the industry, pharma marketers who have partnered with patients, and agencies and other companies who specialize in patient engagement to tell us: What do you look for in a partnership with a pharma company/patient?

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Engagement Opportunities in Healthcare’s Digital Front Door

PM360

What partnership opportunities are available for life sciences companies with vendors, startups, and other companies that specialize in implementing and designing the digital front door for healthcare providers or hospital systems? What can life sciences companies offer to help enhance or improve these experiences?