World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? The answer is “maybe.”

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Marketing Pharma Side effects Media 192

World of DTC Marketing

AUGUST 25, 2020

Despite what the media portrays drug companies understand that new prescription drugs need to be “safe and effective” Ethical companies don’t manipulate or withhold data although there have been cases of lack of data transparency in ongoing clinical trials.

Food and Drug Administration 188

Food and Drug Administration FDA Ethics Prescription 188

PM360

JUNE 11, 2022

Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. The pandemic sparked an increase in social media activity, as patients sought relief via online communities. Social media consumption remains high, making influencer programs more valuable than ever. Sabrina Skiles.

Patients 59

Patients Pharma Education Media 59

Cadensee

JULY 20, 2021

So, it's important for moral reasons, for ethical reasons, but it's really, really, really empowered by digital. What we see in social media is an amplification of a very small group which creates hesitancy. How many hours a day do you commit or spend in order to promote your social media channels? So, vaccine hesitancy.

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52