World of DTC Marketing
JANUARY 18, 2021
Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). Most HCPs said pharma companies are increasingly providing education on how to better treat patients remotely and help them manage their conditions in light of COVID-19. Respondents had an average of 1.5
Pharmaceutical Representative Training
JANUARY 11, 2021
What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.
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PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Introducing physicians to new care plan options, including medications, and educating them about new therapeutic alternatives has become more challenging. THE CHALLENGE.
Pharma Marketing Network
OCTOBER 13, 2020
Pharma has been very proactive the past 6 months with efforts to educate patients about available co-pay and patient assistance programs for those with a financial need or hardship. Access by pharma sales rep has been significantly reduced across the board. Does that mean they have no access? Of course not.
Rep-Lite
DECEMBER 7, 2023
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Why Pursue a Career in Pharmaceutical Sales? Sales experience is highly valued.
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