Medical Device Success

MAY 24, 2020

Reading time: 2 – 2 minutes Time for another cold shower? Don’t worry, I will hand you a warm towel at the end. This episode is about what the “Reopening” of the economy means to the Medical Device Industry. After a quick review of some important data points that will affect how you will be selling in the future, we shift gears to what customers think of vendors and what you need to do to stand out.

Medical 100

Medical Sales Marketing Consulting 100

Integrity Solutions

MAY 28, 2020

The only reason that a customer would or even should consider doing business with us is that somehow we enhance their ability to attract and serve their customers. By Derek Roberts. If you are in sales, you know that feeling of satisfaction (or even elation) you get from closing a sale. It’s motivating and rewarding. However, the allure of “getting the win” can also be a potential trap for some of us.

Sales 110

Sales Sales process Training Marketing 110

The Brooks Group

MAY 27, 2020

As America takes its first tentative steps toward a restoration of normal activities, the definition of what “normal” represents remains a moving target. This is particularly true for businesses, who, in addition to trying to understand what buyers’ appetites are going to be for their products and services, must also define what is an acceptable way to simply conduct business.

Sales 75

Sales Prospecting Safety Marketing 75

CLD, Inc.

MAY 28, 2020

Just 15 days after signing the contract with development underway, the decision was made. Scrap the live plans. We’re doing a virtual launch. Here’s how we helped make it happen.

Training 52

Training Sales 52

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Distribution

Silver Line CRM

MAY 27, 2020

Reading time: 4 minutes It’s time to fix the Marketing vs. Sales dynamic once and for all. For the near 20 years that I have been involved in Life Sciences as a marketer, everyone in the industry has discussed, analyzed, and problem-solved the dynamics of marketing and sales roles in engaging Health Care Professionals (HCPs) and growing the business.

Marketing 52

Marketing Sales Pharma Distribution 52

pharmaphorum

MAY 27, 2020

Insights on the impact of COVID-19 for pharma and biotech companies and considerations for a post-coronavirus new normal in life sciences and healthcare. It will also discuss the UK response to the emergency, clinical trials and how digital health has met the COVID-19 challenge for healthcare professionals, patients and industry.

Healthcare 40

Healthcare Healthcare Pharma Patients 40

The Marketing Advantage

MAY 27, 2020

May 27, 2020 The COVID-19 sales compensation recovery will be an intricate one, varying not just by the type of product, but by area of the country as well. As explored in the first part of this two-part series , some products will recover faster than others and, no matter the product, some territories will recover faster than others. So then how can pharma, biotech and medical device sales incentive compensation plans be designed so as to maximize equity?

Sales 52

Sales Pharma Medical Management 52