November, 2016

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The Patient Centric Launch – business insights key to success in Europe

pharmaphorum

Join us and PHOENIX group as we delve into the concept of current launch excellence and the role of patient insights in overcoming the multiple challenges the industry currently faces. Key topics to be discussed include: – The challenges of launching a product in Europe – How pharma can improve its understanding of the process through the use of business intelligence – How insights from new data can be applied to the process of launch excellence – The role of real-world data in launch strategy –

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Top 7 Traits of Effective Sales Trainers

The Brooks Group

If you’re looking to deliver sales training to your sales team, you’ve probably spent a good deal of time researching. Most companies will first determine the areas their team needs training in, then narrow down the sales training firms that they think will deliver the best results. But one factor that is frequently overlooked in the research stage: the actual sales trainer who will be delivering the training.

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What Makes an Exceptional Sales Rep?

MaBiCo

What Makes an Exceptional Sales Rep? Time and again I meet with pharmaceutical sales reps who either because they don’t achieve their sales quotas or because they try to find new ways to improve their already high performance, ask me or their team leaders in what areas they need to improve, how can this improvement happen and if there are any general rules (something like a pattern) that guarantee success and exceptional results in pharmaceutical sales.

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Demand Assessment Research: adopting insights from behavioural economics

pharmaphorum

Over the past 20 years, behavioural economics has identified factors that influence and determine how people behave, including alternative decision-making pathways and many cognitive biases and heuristics. Taking account of these helps to build a clear view of how healthcare customers think and behave in relation to your product in the real world. This short masterclass explores ‘quantitative demand assessment research’ – what it is and how insights from behavioural economics can improve the app

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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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The hepatitis C conundrum: balancing cost and affordability

pharmaphorum

Working with QuintilesIMS, we present a digital debate which will offer modellling-based insights into the future of hepatitis C treatment.

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The Top Sales Coaching Posts of 2016

The Brooks Group

Most sales leaders know they should be coaching their reps more. But sales coaching is a broad idea—and its interpretation is often left to chance. According to the Sales Management Association , formal sales coaching strategies tend to be poorly executed or non-existent. The association’s recently published research report, Best Practices for Supporting Sales Coaching , highlighted several key points of interest: More than half (55%) of all the firms surveyed have ineffective coaching programs.

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