Medical Device Success

MARCH 27, 2011

Reading time: 2 – 3 minutes. Hello everyone. I apologize for being somewhat quiet the past 2 weeks. I returned from a trip to Europe and immediately moved my household from Buffalo to Queens (NYC). Needless to say…a very hectic couple weeks. And, to top it off, I turned around and headed to the ASCRS in San Diego. Today, while having a meeting at one of the big round tables you frequently find at the back of an exhibit hall near the food concession, I saw something that I thought

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Doctors Food Medical Management 100

The Brooks Group

MARCH 18, 2011

At the most recent Sales 2.0 conference , there was reference made to the number of salespeople in the United States. We were told that there were 18 million salespeople in the United States and that, by 2020, there would only be 3 million. Given the fact that my livelihood is derived from helping salespeople sell better, that number piqued my interest.

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Medical Device Success

MARCH 17, 2011

Reading time: 4 – 6 minutes. Nothing like a long flight from Europe to crank out a couple blog posts. “Medical Devici” is not a misspelling. It is my new word of the community of medical device people. I don’t know about you, but my first impression of Twitter® was that it was a lot of people tweeting that they were at the drug store or that they were getting ready to party or the address of the party or how cool the concert was or the driver in front of them is an idiot or they were bru

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Medical Retail Media FDA 100

Medical Device Success

MARCH 13, 2011

Reading time: 2 – 4 minutes. One thing I will say is that the pattern is that industry leaders are trending toward leading in social media. Second and third place contenders in product categories both in medical devices and pharma tend to be lagging far behind in social media. Below, I list how many Twitter® addresses some popular companies have active.

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Medical Media Pharma FDA 100

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Medical Device Success

MARCH 4, 2011

Reading time: 4 – 6 minutes. This is the fifth post in a series on getting the most out of your trade show participation (trade show ROI). If you want to subscribe to my blog, you can chose either an RSS feed or an email subscription. Also, comments and input are appreciated!! If you would have asked me for advice on the business applications of Twitter ®, YouTube ® and Facebook ® a year ago, I would have told you that they were not significant elements of a marketing plan for a medical

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The Brooks Group

MARCH 15, 2011

I attended my second Sales 2.0 Conference last week. It was a great experience. And now it’s time to report. I’ve finally unburied myself from a week’s worth of snail mail (awkwardly the 1.0 world continued even as I immersed myself in the 2.0 world!) There were many great things about the conference, including a number of great presenters like Bell Mobility's Michael Weening (who talked about Sales transformations) and Jeffrey Hayzlett (who discussed the impact of social media on business). .

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