pharmaphorum

APRIL 27, 2017

The life sciences landscape is moving at a rapid pace, which in turn is increasing the demands on marketers to create innovative, digital content faster while maintaining industry compliance. Veeva Systems recently conducted an annual industry study, focused on content and digital asset management within life sciences. Gleaned from the experiences and opinions of leaders across the life sciences industry, the research uncovers current practices and the industry’s need for more advanced approache

Management 52

Management Marketing Pharma 52

The Brooks Group

APRIL 24, 2017

My brother and I were chatting in the Atlanta airport on our way to a meeting in Phoenix a few weeks ago and I jokingly asked him, “What are the top 10 things a sales rep should never say to a sales manager?” We laughed and then he suggested I post the question to LinkedIn and see what we get. It was a Saturday, so I chose to watch a movie rather than open my laptop on the flight.

Sales Management 53

Sales Management Sales Management CRM 53

Clarivate

APRIL 3, 2017

Executive Overview. Companies are realizing that focusing on their customers’ experience (CX) is more than just: Naming an executive to lead Customer Experience. Implementing a customer survey. Building a journey map or process map. Tracking customer-facing actions for improvement. Customer Experience impact and results (ROI) come from having an end-to-end business process (integrated with people and systems) in place that does the following: Defines current state of your customer experience.

Training 40

Training Sales Management Sales process 40

pharmaphorum

APRIL 10, 2017

Over the past few years there has been a shift in the European pharmaceutical market landscape, with a rise in specialty medicines for diseases with narrow patient populations. Indeed, QuintilesIMS forecasts that, between 2013 and 2018, 94% of list price value growth will be in specialty medicines – with orphan drugs at the forefront of this trend. On 10 April 2017, QuintilesIMS, in partnership with pharmaphorum presents a unique digital debate, bringing together a panel of senior industry exper

Medicine 52

Medicine Pharmaceutical Marketing Patients 52

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Distribution

The Brooks Group

APRIL 19, 2017

We know we need to be looking for people with the right skills when we add new members to our teams. But companies who focus too much on technical skills and candidates who “look great on paper” are selling themselves short. They’re missing out on the human aspect that separates thriving organizations from struggling ones. And that human aspect is measured in soft skills.

Interpersonal Skills 53

Interpersonal Skills Training Sales Management 53

The Brooks Group

APRIL 12, 2017

Great salespeople should always be looking for ways to improve their sales effectiveness. But sometimes it’s tweaking the simple, everyday activities that makes a big difference—without a lot of effort. Take the email meeting invite, for example. It’s something we all do so often we hardly even think of it. But as someone who attends a fair amount of vendor sales presentations, I’ve realized the email meeting invitation makes a big impact.

Sales 49

Sales Prospecting Sales presentations Sales process 49