World of DTC Marketing

APRIL 25, 2022

Gadget firms — starting with Apple and now Fitbit, which Google owns — are selling wearable devices that check heartbeat rhythms and alert users when something is out of sync, according to KHN.com. Although the gadgets are a technical achievement, some cardiologists say the information the devices produce isn’t always helpful. Notifications from the devices aren’t definitive diagnoses.

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Prognos Health

APRIL 25, 2022

Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization goals. Luckily, end-to-end solutions such as the Prognos Factor RWD analytics platform work to streamline and support precision marketing efforts across the entire patient journey.

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Contrarian Sales Techniques

APRIL 25, 2022

Self-development for sales manager focuses on developing of attitudes, skills and knowledge that help the manager grows personally and professionally. The (ASK – Attitude, Skill, Knowledge) are important because they enable you to better understand your strengths and weaknesses, that contribute to the overall competency. In this article, I’ll describe some of the most important self-development skills for you, who manage a sales team, that can help you become more capable and confident in your c

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Sales Management Management Sales Training 52

Prognos Health

APRIL 25, 2022

Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization goals. Luckily, end-to-end solutions such as the Prognos Factor RWD analytics platform work to streamline and support precision marketing efforts across the entire patient journey. Using our suite of solutions, pharma companies can utilize RWD to methodically and precisely target HCPs at the top of the funnel to drive brand awareness through the bottom of the funnel, intercep

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Vodori

APRIL 25, 2022

Your promotional review committee, or your PRC, is that cross-departmental team that reviews, identifies accuracy and compliance concerns, and approves every piece of ad/promo content your life sciences company creates. In a highly-regulated industry with the FDA paying close attention, the PRC has become a non-negotiable, integral part of any pharmaceutical, biotechnology, medical device, and diagnostics organization.

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