World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. Can pharma leverage influencer marketing? Across the board, in­flu­encer mar­ket­ing was worth around $9.7 bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­k

Marketing 192

Marketing Pharma Side effects Media 192

Clarify Health

JANUARY 12, 2022

From FDA regulatory approvals to commercialization strategies to value demonstrations, real-world evidence (RWE) plays a pivotal role in the product lifecycle of diagnostics, medical devices, and digital therapeutics (DTx). The FDA published Use of Real-World Evidence to Support Regulatory Decision-Making for Medical Devices to provide guidance on leveraging real-world data in regulatory decision-making within the medical device industry.

Medical 52

Medical Physicians Education Marketing 52

Clarify Health

JANUARY 12, 2022

From FDA regulatory approvals to commercialization strategies to value demonstrations, real-world evidence (RWE) plays a pivotal role in the product lifecycle of diagnostics, medical devices, and digital therapeutics (DTx). The FDA published Use of Real-World Evidence to Support Regulatory Decision-Making for Medical Devices to provide guidance on leveraging real-world data in regulatory decision-making within [.].

Medical 52

Medical FDA Pharma 52