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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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10 New Solutions, Strategies, and Devices to Boost Adherence

PM360

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. ACT ICS Patient Relationship Management. How can we help ensure patients continue to take their medications as prescribed? But it is not a simple answer.

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How To Write Your Medical Sales Resume With Cathy Lanzalaco

Evolve Your Success

With the interaction that I had with them back then, the relationships were very transactional. I have seen over time the evolution of relationship management and holistic patient care since then. I started doing case management and I did that for three years. I helped talk to the doctors to expedite MRIs.