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The Importance of Omnichannel Approach for European Physicians

PM360

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

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Pharma 2021: Key considerations for the move towards the Hybrid Sales Model

Atrivity

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. In-house training is the key to sales success and sales reps' ability to adapt to this new model.

Sales 52
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Breaking Into Electrophysiology Med Device Sales With Keila Resto

Evolve Your Success

She underscores the importance of emotional intelligence and effective communication skills when collaborating with an entire staff and interfacing with electrophysiology physicians. Where do they fit in medicine? I’m guiding the doctor with his catheters while he is manipulating them and advising on where to make lesions.

Sales 52
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A Mother’s 20 Years Experience In Medical Device Sales With Dena Lewis

Evolve Your Success

.” The range of what you can do in the ophthalmology space can be anything from more retail-heavy on contact lenses, dry eye devices, and things that you typically deal more with physician office-based products or B2B, and it can be something as involved as surgical. I would call on physicians during the day. I would go in.

Medical 52