Doctors Insurance Prescription Side effects 
World of DTC Marketing
JULY 17, 2022
But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. It has to persuade patients to sign up for some heinous side effects. Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug.
World of DTC Marketing
JULY 1, 2021
SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.
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World of DTC Marketing
JANUARY 1, 2022
More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.
World of DTC Marketing
AUGUST 8, 2022
The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Today patients and caregivers want to know more about the product’s side effects and cost, and they also want to hear from current patients.
World of DTC Marketing
AUGUST 4, 2021
Cost is not that big of an issue for people who have health insurance. It’s more about weighing the benefit against the potential side effects. 5ive: Unless a new treatment has specific benefits balanced with minimal side effects , the vast majority of respondents said they would not switch or consider a new medication.
World of DTC Marketing
JULY 5, 2022
Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. Why don’t doctors have the “the talk”? This is where health insurers and pharma can help.
World of DTC Marketing
JUNE 27, 2021
Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.
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