Healthcare Success
JULY 5, 2022
Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .
eatNgage
FEBRUARY 15, 2022
As a remote business lunch platform, eatNgage can help pharmaceutical companies save time and money, and reach more prospects, all while ensuring 100% compliance with current laws and regulations. Research has shown that doctors who are treated to a meal by pharmaceutical reps, are more likely to prescribe the promoted drug.
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World of DTC Marketing
AUGUST 7, 2022
First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?
PM360
JUNE 16, 2023
a particular health system’s data is absent), or because data was never created in the first place (in particular, if a doctor does not or cannot register a formal diagnosis, then a disease may fly under the radar in even the best datasets). However, data is always missing, whether because of source coverage (e.g., In the U.S.,
PharmaKinnex
AUGUST 23, 2022
But what happens when that in-person meeting is no longer a viable option for your prospect? After decades of in-person meetings, dinners, lavish events, and speaking engagements, the pharma landscape has shifted away from friendly relationships between doctors and representatives.
Pharma Marketing Network
DECEMBER 17, 2021
This customer-first model requires a polite, powerful and personalized omnichannel marketing strategy to ensure we are touching all of our key customers and prospects, through the channels that they choose, in a respectful, yet effective cadence. Oh, and the government is not done with the subject of “privacy” yet.
Rep-Lite
OCTOBER 26, 2023
They work with government agencies, non-profits, and healthcare organizations to promote health and well-being at the population level. They educate doctors and nurses about new medications and treatment options. They review medical records, assess standards of care, and testify in legal proceedings.
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