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A Medical Sales Rep's Guide to Malaysia's Budget 2023

Contrarian Sales Techniques

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. The government's focus on improving and upgrading hospitals, which may present opportunities to provide medical equipment and supplies.

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Challenges of the Generic Drugs Market in Malaysia

Contrarian Sales Techniques

The documentary "Fire in the Blood" tells the story of how pharmaceutical companies in the developed world fought to prevent developing countries from producing and distributing generic versions of life-saving medications, including antiretroviral drugs for HIV/AIDS. Another challenge is ensuring the quality and safety of generic drugs.

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Pharmaceutical Patents: A Challenge for Malaysia

Contrarian Sales Techniques

These countries, known as "compulsory licensing" countries, have laws that allow the government to issue licenses to local companies to produce generic versions of patented drugs without the patent holder's permission. Some examples of compulsory licensing countries include India, Brazil, and South Africa.