World of DTC Marketing

JULY 17, 2022

Unpaid celebrity endorsements include venture capitalist Marc Andreessen, who says the drug completely changed his relationship with food, and Elon Musk, who has cited it on Twitter. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it.

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Side effects Insurance Doctors Prescription 209

World of DTC Marketing

FEBRUARY 2, 2022

While some doctors have been eager to start prescribing the newly approved drug, others had criticized the FDA for clearing the drug before studies proved it works. Food and Drug Administration on Biogen Inc.’s Top researchers who advised the U.S.

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Food and Drug Administration Physicians Side effects Doctors 239

World of DTC Marketing

DECEMBER 2, 2021

Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. What people seem to be interested in are drug side effects vs. efficacy. Subsequent research has indicated that people go online to learn more about an advertised drug.

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Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

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Insurance Doctors Side effects Pharma 200

pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Food and Drug Administration approved Vtama (tapinarof) cream, an aryl hydrocarbon receptor agonist and the first FDA-approved steroid-free topical medication in its class. Side effects, front and centre.

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Side effects Food and Drug Administration Patients Management 95

pharmaphorum

AUGUST 11, 2022

Identifying those variations helps to target medication changes that can be safer and more effective. Some people are hyper-metabolisers, meaning a drug may move too fast through their system and not deliver the intended therapeutic effect; while others may metabolise a drug too slowly, triggering an adverse side effect or overdose.

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Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. Food and Drug Administration, 2021. “Pharmaceutical Advertising Spending in the US.”

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Pharma Food and Drug Administration Prescription Pharmaceutical 52