World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product. That belief is out the window. What are the side effects?

Prescription 249

Prescription Doctors Side effects Marketing 249

pharmaphorum

DECEMBER 22, 2022

Prediction 1: the FDA will become more directive and collaborative on guidelines for DCTs. The risk of not having these discussions is to conduct expensive trials only to discover too late that they were measuring the wrong endpoint, in the wrong way, or with a tool or technology the FDA does not accept.

FDA 86

FDA Patients Electronics Medical 86

pharmaphorum

JANUARY 15, 2023

That is perhaps why UPLIZNA is the first and only targeted B-cell depleting monotherapy approved by the EMA and the FDA for this disease in adults who have NMOSD and who have the autoantibodies to Aquaporin-4. Throughout her career, she has been passionate about optimising therapeutic interventions for rare autoimmune disorders.

Patients 95

Patients Medicine Physicians Medical 95

pharmaphorum

JULY 6, 2022

Some patients with COVID-19 will be able to get easier access to Pfizer’s oral antiviral therapy Paxlovid, after the FDA ruled that pharmacists would be able to prescribe the drug. Now, in addition to doctors and providers, the FDA announced pharmacists with your medical information can prescribe Paxlovid to patients.

FDA 105

FDA Doctors Side effects Patients 105

pharmaphorum

JANUARY 25, 2023

Digital therapeutics company Woebot Health has announced enrolment of the first patient in a pivotal clinical trial to evaluate the safety and efficacy of WB001, an investigational therapeutic for postpartum depression (PPD), granted Breakthrough Device designation by the US Food and Drug Administration (FDA) in 2021. Levy asked.

Food and Drug Administration 93

Food and Drug Administration Prescription Media FDA 93

PM360

JUNE 11, 2022

Be clear in your governance documents and training to level set expectations. For example, everyone must be steeped in both FDA and FTC guidelines. Typically, we think of patient partnerships in terms of their external impact—for example, to help educate doctors and payers. Different patients have unique needs. Anthony Yanni.

Patients 59

Patients Pharma Education Media 59

PM360

SEPTEMBER 15, 2022

While I like traditional blinded market research projects or online virtual panels, the participants tend to be the “engaged patients” and may not account for the doctor-dependent patients needed to reach to move the market. In April, the FDA released an updated draft guidance identifying steps to improve diversity in clinical trials.

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Patients Healthcare Healthcare Marketing 98