Pharmaceutical Technology

OCTOBER 1, 2022

The US Food and Drug Administration (FDA) has granted approval for Amylyx Pharmaceuticals’ Relyvrio (sodium phenylbutyrate and taurursodiol) to treat adult patients with amyotrophic lateral sclerosis (ALS). The FDA approval is based on findings from the multicentre Phase II CENTAUR clinical trial that enrolled 137 ALS patients.

Food and Drug Administration 97

Food and Drug Administration FDA Prescription Specialization 97

World of DTC Marketing

DECEMBER 2, 2021

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to?

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. Of the 50 new drugs approved by the FDA in 2021, a majority treated conditions affecting small patient populations.

Prescription 52

Prescription Doctors Specialization Physicians 52

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. But do doctors trust the system? However, the public is aware that they may need prescription drugs to manage chronic health conditions. Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

PM360

SEPTEMBER 15, 2022

Doctor Docs: Doctors Left Concerned After Roe v. Abortion bans have made it a felony to provide or attempt to provide an abortion, meaning doctors and clinics are the ones likely to be charged and tried, rather than individual patients. Patient Pages: Patients Refuse Prescription Use After Recalls. Wade Overturn.

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

PM360

SEPTEMBER 15, 2022

While I like traditional blinded market research projects or online virtual panels, the participants tend to be the “engaged patients” and may not account for the doctor-dependent patients needed to reach to move the market. In April, the FDA released an updated draft guidance identifying steps to improve diversity in clinical trials.

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Patients Healthcare Healthcare Marketing 98