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What Does the Future Hold for Point-of-Care Marketing?

PM360

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.

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8 Tactics to Increase HCP Engagement in 2024

PM360

HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. million self-identified HCPs on the platform to pharma marketers. Doctors love to talk to each other, especially when they share questions and concerns.

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