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What’s in the revised OCR Bulletin?

Penrod

The updated guidance starts by redefining tracking technology – and this is smart because I get tons of questions from healthcare providers about whether tracking technologies include cookies, scripts, beacons, pixels, network requests, or all of the above. Are they searching for job opportunities?

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Key Pitfalls to Avoid when using Tracking Technologies for DTC Digital Health and Telemedicine Performance Marketing

Nixon Gwilt Law

Tracking technologies (pixels, cookies, etc.) Regulators believe (and their policies reflect) that this heightens the need for transparency and privacy protections. privacy policies that did not mention the use of tracking technologies). Include this in your privacy policy, web site disclaimers, and terms of use documentation.

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Ep. 007 – Holly Henry and Kamran Shah Podcast Transcript

Pharma Marketing Network

When should pharma really be thinking about changes to their cookies, the way they use cookies, changes to their privacy policy, and what kind of impact do you think they are going to see as a result of CCPA? Well anything that uses third party cookies is more restricted now. Kamran (KH): Yea thanks for having us on RJ.

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3 Practical Steps to Better Protect Your Healthcare Business (and Reputation) from Data Breaches

Nixon Gwilt Law

For example, Section 5 of the Federal Trade Commission prevents “unfair or deceptive acts or practices” which can include a failure to honor commitments in company privacy policies or to adopt reasonable security safeguards. The monetary damages can be staggering and potentially enough to fold a company.

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4 Ways To Balance Sales Skills Development With Sales Culture Shift

The Brooks Group

When implementing a shift in your company's sales culture, the goal is to move away from traditional sales skills development, training reps on step by step cookie cutter selling tactics, and towards a focus on the customer experience. And just as important is to train frontline sales management on vision, as well as the policies.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

When asked how pharma companies could earn more trust from patients, lower drug prices and other financially supported access to treatment ranked as the top things patients would want to see along with more educational resources and support of government policies to protect patients’ rights. Is the Person Authentic?

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Consent and Preference Management 

Pharmaceutical Technology

The companies help to design, develop and scale marketing strategies to effectively transition into a digitalised future.