World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. They research the drug online and ask their physician about it if they decide it’s a treatment option.

Marketing 285

Marketing Prescription Side effects Doctors 285

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. How to Market to Physicians and Doctors in Five Steps .

Doctors 59

Doctors Physicians Marketing Prospecting 59

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. In both cases, a shift in formulary placement could lower prescription volumes and reduce member utilization. exclusions exist for orphan drug designation and biosimilar competition ). With 27.5%

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. The new law will also require drug manufacturers to pay rebates to Medicare if they increase drug prices faster than consumer inflation.

Food and Drug Administration 52

Food and Drug Administration Pharma Prescription Manufacturing 52

Clarify Health

MARCH 1, 2023

1] In a separate, controlled study, 80 percent of primary care physicians receiving micro-incentives referred patients to higher-value specialists they had never used before — representing a significant reduction in the total cost of care. pills per prescription than non-discordant clinicians. million on orthopedic MS-DRGs.[1]

Physicians 52

Physicians Prescription Medicine Healthcare 52

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Ready to start leveraging QR code technology and stay ahead of your competition? Suddenly the safety of contactless, hygienic interactions became a necessity.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Ready to start leveraging QR code technology and stay ahead of your competition? Suddenly the safety of contactless, hygienic interactions became a necessity.

Leads 52

Leads Patients Healthcare Provider Healthcare 52