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MAY 2, 2024

With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Unlike human-administered role-play certification exams, AI can avoid bringing subjectivity into the scoring.

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Training Sales Pharma Sales Management 52

PM360

NOVEMBER 21, 2022

As pharma marketers, we’ve traditionally been asked to lead conversations with a single-focused messaging framework. The brands that can adapt the fastest and be the most valuable to the user will stand out in the growing competitive space. Moving forward, brand messaging must adapt to user behavior; digital can do that.

Marketing 52

Marketing Physicians Doctors Patients 52

Evolve Your Success

JANUARY 10, 2023

A lot of our readers are trying to get into medical sales, whether it be pharma, medical device, or something in between. It’s the MedTech versus medical devices, and we have the pharma division. I got the invite to go down to headquarters and do a formal interview panel and a great case competition to secure my role.

Sales 52

Sales Medical sales Consulting Medical 52