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Ten ways to start (or continue) your patient engagement journey

Impetus Digital

It is important to note that patient advisors typically have even less ability to travel than HCPs; in addition to potential work or family commitments, they may spend a lot of time in clinics for treatment or clinical trials. Prioritizing their convenience, a fully virtual approach is usually preferred.

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How to Choose a Good Healthcare CRM

Referral MD

EHR platforms were designed to be clinical systems of record to house information on your patients. Simply put, a CRM is a marketing tool for your business while an EHR captures clinical data. What Are the Key Differences Between an EHR and a CRM in Healthcare? EHRs simply weren’t made for that.” .

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8 Tactics to Increase HCP Engagement in 2024

PM360

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. Surveys have revealed a preference for webinars, digital forums, and panel discussions.

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Marketing Tips for Medical Sales Representatives

MedReps

This requires some research on your part, as you’ll have to look at nearby hospitals and clinics in order to find the people you want to contact. It’s easy enough to look up some keywords that naturally relate to the products you sell, and then use them in a series of informative blog posts. Going Beyond Brochures and Business Cards.