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Krystal Biotech touts topical gene therapy uptake, plots overseas launches

Fierce Pharma

After a 2023 approval from the FDA, Krystal Biotech has collected more than $95 million from its launch of Vyjuvek, the first treatment for the rare skin disease dystrophic epidermolysis bullo | The topical gene therapy has pulled in nearly $100 million during its first three quarters on the U.S.

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'The Top Line': Winning formulas for the best biotech and drug names

Fierce Pharma

This week on “The Top Line,” we're joined by Fierce Biotech Senior Editor Annalee Armstrong and Fierce Pharma Marketing Senior Editor Ben Adams.

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Fierce Pharma Asia—Geopolitical tensions in biotech; Carvykti, Enhertu win new labels; Fujifilm's $1.2B expansion

Fierce Pharma

Geopolitical tensions are casting uncertainties over cross-border biotech deals. Geopolitical tensions are casting uncertainties over cross-border biotech deals. Johnson & Johnson and Legend Biotech's Carvykti, plus AstraZeneca and Daiichi Sankyo's Enhertu, secured new FDA approvals.

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A perfect storm for biotech stocks

World of DTC Marketing

According to STAT News “after a double-digit decline in 2021, the sector has fallen another 20% in the new year, erasing billions in value and leading even the most seasoned investors to question whether biotech has further to fall. Can small biotech companies survive? Biotechs, on the other hand, have seen few of those gains.

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Are small biotechs in trouble?

World of DTC Marketing

It’s not only getting harder for small biotechs to find funding; too many have scaled up operations by adding employees too quickly, forcing them to lay off people as the path to new drug approvals gets more complicated. Some VCs require small biotechs to have lower expenses, including employee payrolls. I hope patients can wait.

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Should you take a job with a biotech startup?

World of DTC Marketing

At first, the opportunity to join a small biotech startup sounds excellent. Working for a biotech startup can be a great opportunity, but it comes with caveats. As we’re finding out, biotech startups have no problem laying off people when setbacks arise. The post Should you take a job with a biotech startup?

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For biotechs to attract investors think like marketers

World of DTC Marketing

Biotech startups are hurting for money as investments in biotech startups start to decline. Biotechs need to think like marketers to cut through the noise and attract investors. There are so many biotech startups right now that there isn’t enough money for them all to continue the development of new drugs.

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