PM360

JUNE 29, 2022

Once companies recognize that the box on the shelf is a conduit to broader connections to services and tools between brands and consumers, they can reimagine a new, digital-age consumer health model. It should be no surprise that the pandemic has wrought a shift in consumer health preferences. Reconsider the Role of Packaging.

Retail 97

Retail Healthcare Healthcare Marketing 97

Contrarian Sales Techniques

DECEMBER 4, 2023

In the bustling world of pharmaceutical sales, the role of a sample bag is often understated yet crucial. Imagine this: a pharmaceutical sales representative, armed with the latest and greatest in medical advancements, sets out to make their mark in the competitive healthcare industry. The sample bag they carry isn’t just a container.

Sales 52

Sales Pharmaceutical Sales Pharma Ethics 52

Healthcare Success

JANUARY 2, 2024

We hope your holiday season was filled with good cheer and plenty of new business opportunities. They demand secure, seamless, personalized experiences and expect healthcare providers to engage with them in real-time. To stay ahead, medical practices must harness the power of AI in several areas.

Healthcare 77

Healthcare Healthcare Marketing Healthcare Provider 77

Integrity Solutions

SEPTEMBER 2, 2022

Whether they’re sending the message via quiet quitting or actually giving two weeks’ notice, more and more employees are making it clear that burnout has taken a toll, they want to find more meaning and purpose in their work, and their companies haven’t done enough to address the problems.

Management 119

Management Sales Leads Media 119

pharmaphorum

DECEMBER 8, 2022

Leela Barham calls for more transparency on the LSC when it’s needed most. The LSC is a forum for government-to-industry discussion and it last met on the 28 November 2022 with special guest, Prime Minister Rishi Sunak. Yet, details on the LSC remain sparse, at least in the public domain. Life Sciences Council. LinkedIn and Twitter chatter.

Government 88

Government Medicine Pharmaceutical Patients 88

Healthcare Success

NOVEMBER 17, 2023

Have your products, services, or target audience evolved to the point where they no longer align with your brand? Has your health brand become lost in a sea of sameness? Did your business neglect to establish proper healthcare branding from the beginning?

Healthcare 72

Healthcare Healthcare Marketing Media 72

Healthcare Success

JUNE 8, 2023

1 Most people decide on who to trust, who to buy from, and who to listen to based on a simple metric of believability. Today, I will cover how your business can create a robust About Us page experience that helps establish credibility and trust in the minds of buyers. Our Mission, Our Story, About [Brand Name], etc.).

Healthcare 99

Healthcare Healthcare Engineering Government 99

Healthcare Success

SEPTEMBER 7, 2023

Unfortunately, when building their marketing strategies, many marketers fail to truly understand Baby Boomers, including their rich and nuanced history, disposable income, diversity, and strong brand loyalty. However, marketing to Baby Boomers remains vitally important. At approximately 68.6 Some are highly educated, while others are not.

Marketing 119

Marketing Healthcare Healthcare Media 119

Eversana Intouch

APRIL 22, 2024

Leveraging cause marketing and empathy in a world of doubt In a world inundated with manipulated images and misinformation, trust is becoming an increasingly scarce and precious commodity. This erosion of trust extends beyond media consumption, affecting the perceptions of brands and institutions alike.

Healthcare Provider 52

Healthcare Provider Marketing Healthcare Healthcare 52