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Pharmaceutical Sales: Why Your Strategy Needs to Change

Spotio

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.

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Trends in Virtual Collaboration

Impetus Digital

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space.

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What Does the Future Hold for Point-of-Care Marketing?

PM360

What will be the biggest changes in the point of care marketing space in 2023 and beyond? As more and more brands try to compete for these digital spaces in 2023 and beyond, they will always face the challenge of staying relevant in the moment and establishing the value of a continued conversation. Matthew Stumm.

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Reinventing the Veeva CRM Desktop Experience

Veeva

Imagine what a pharma rep will look like in 10 years. Veeva will support Salesforce Classic until the end of 2023, and we will assist customers as they move to the new Veeva CRM desktop experience, built on Lightning. Will they still be out driving all the time? Maybe they’ll just be using their phones.

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