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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

They demand secure, seamless, personalized experiences and expect healthcare providers to engage with them in real-time. It can also help providers provide personalized treatment based on an individual’s medical history or genetic profile. This information leads to better ad targeting and increased ad relevance.

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How do Healthcare AI Developers (and Buyers) Stay Ahead of the Regulatory Curve?

Nixon Gwilt Law

Appropriate: Guarantees that DSIs are suitable for the contexts and populations in which they are used, adhering to relevant clinical and ethical standards. Valid: Confirms that DSIs are scientifically and statistically sound, providing reliable predictions based on the data and methodologies employed.

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Wellness Marketing Guide: How to Reach & Nurture Your Wellness Consumer

Healthcare Success

This burgeoning area offers plenty of market opportunities for innovative hospitals and healthcare providers. We’ve scoured the internet to bring you brands leading the way in the wellness categories listed above. only, Tweets from March 1, 2021 - March 2022). Do you offer organic, natural, ethically-sourced ingredients?

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Preparing for stricter standards on substances of human origin

European Pharmaceutical Review

On 14 July 2022, the European Commission published a proposal for a regulation on substances of human origin (SoHO) intended for human application. This may lead to longer development timelines and higher costs for life science companies. Cited 2023Mar].

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Understanding the current and future state of complex health data protection laws

Pharmaceutical Technology

In May 2022, Dedalus Biologie was fined €1.5 The French Lead Supervisory Authority identified three breaches, each of which failed to comply with the GDPR (Articles 28, 29, and 32). To give healthcare providers the opportunity to focus on building patient trust, the Cassie CMP software provides full HIPAA and GDPR compliance.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

A Patient-Centric Month Leads to Results. I appreciate companies that are ethical, stable, financially transparent, and who have their potential customers’ best interests at stake. It’s no secret in 2022 that influencers act as trusted advisors helping patients and caregivers coordinate their healthcare journeys.